Privacy Policy

Privacy Policy

ICO Registration Number: ZB906144

Last Updated: 04/06/2025


At Fable and Bear LTD ("we," "us," or "our"), we prioritise your privacy and are committed to protecting your personal information. This privacy policy explains how we collect, use, and protect your information when you visit our website, shop at www.fableandbear.com, or engage with us in other ways.

By using our services, you agree to this privacy policy. If you have any questions, please reach out to us at:


Email: Fableandbear@gmail.com

1. Information We Collect

We collect different types of personal information, depending on how you interact with us.

Personal Information You Provide Directly:

  • Contact Information: Names, email addresses, phone numbers, and shipping/billing addresses.
  • Payment Information: Debit/credit card details or other payment methods (processed securely through Shopify and its payment partners).
  • Order Information: Details about the products you buy, including size and preferences.
  • Account Information: If you create an account, we may collect username and password information.

Automatically Collected Information:

  • Device Information: Your IP address, browser type, operating system, and device data.
  • Usage Data: How you use our website (pages viewed, time spent, clicks).
  • Cookies: Data to help improve our site and offer personalised services. For more details, see our [Cookie Policy]

2. Legal Basis for Processing

We process your personal information based on the following legal bases, in accordance with the UK GDPR and EU GDPR:

  • Consent: For marketing communications and newsletters (you can withdraw consent at any time).
  • Performance of a Contract: To fulfill your orders, provide customer support, and manage your account.
  • Legitimate Interests: For purposes like fraud prevention, improving our services, and enhancing your shopping experience.
  • Legal Obligation: To comply with applicable laws, such as tax and regulatory obligations.

3. How We Use Your Information

We use your personal information for the following purposes:

  • Order Fulfilment: To process payments, arrange shipping, and provide customer service.
  • Communication: To send you order confirmations, respond to inquiries, and provide updates about your orders.
  • Marketing: With your consent, we may send you promotional offers, new product updates, and newsletters. You can opt out at any time.
  • Personalisation: To improve your shopping experience with tailored content and product recommendations.
  • Legal Compliance: To comply with laws and prevent fraud or misuse of our services.

4. Sharing Your Information

We only share your personal data in the following specific situations:

  • Service Providers: We share information with third-party vendors (e.g., Shopify for website hosting, payment processors, shipping providers).
  • Legal Obligations: When required by law or to protect our business (e.g., fraud prevention).
  • Business Transfers: In the event of a merger, acquisition, or sale, your information may be transferred as part of our business assets.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and collect data about site traffic. You can control your cookie preferences via your browser settings. For more detailed information, please read our [Cookie Policy]

6. How We Protect Your Information

We take reasonable technical and organisational steps to safeguard your personal information. While we strive to protect your data, no method of online transmission or storage is 100% secure. You share your data at your own risk.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of your personal information.
  • Rectification: Correct inaccuracies in your data.
  • Erasure: Ask for your data to be deleted, subject to legal requirements.
  • Restriction: Limit how we use your data.
  • Objection: Object to certain uses, such as marketing.
  • Data Portability: Request to move your data to another provider.
  • Withdraw Consent: If we process your data based on consent, you can withdraw this consent at any time.

To exercise any of these rights, contact us at Fableandbear@gmail.com. If you're not satisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO) in the UK (https://ico.org.uk/) or your local data protection authority in Europe.

8. Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When your information is no longer needed, we will securely delete or anonymise it.

9. International Data Transfers

As an eCommerce business, we may transfer your information outside your country of residence, including to countries that may not offer the same level of protection as your own. In such cases, we ensure adequate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs) approved by the European Commission.
  • Transfers to countries with adequacy decisions by the European Commission.
  • Binding Corporate Rules (BCRs), where applicable.

By using our services, you agree to such transfers, provided that appropriate safeguards are in place to protect your personal information.

10. California Consumer Privacy Act (CCPA) – For California Residents

If you are a resident of California, you may have the following additional rights under the CCPA:

  • Right to Know: Request information about the categories and specific pieces of personal data we have collected about you.
  • Right to Delete: Request the deletion of your personal information.
  • Right to Opt-Out: Opt-out of the sale of your personal information (note: we do not currently sell personal information).
  • Non-Discrimination: You will not be discriminated against for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at [Insert Email].

11. Compliance with Canada’s PIPEDA

For Canadian residents, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to:

  • Access and Correction: Request access to and correction of your personal information.
  • Withdraw Consent: Withdraw consent for the collection, use, and disclosure of your personal data.
  • Contact the Privacy Commissioner of Canada: If you have concerns about how we handle your personal data, you can contact the Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca/).

12. Updates to this Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. Updates will be posted with a revised date, and significant changes will be communicated to you directly.

How to Contact Us

If you have any questions or concerns about this privacy policy or how your data is handled, please contact us at:

Fable and Bear LTD
Email: Fableandbear@gmail.com