Cookie Policy

Cookie Policy for Fable and Bear LTD
Effective Date: 16/05/2025

This Cookie Policy explains how Fable and Bear LTD ("we", "us", or "our") uses cookies and similar technologies on our website https://fableandbear.com. It is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. What Are Cookies?

Cookies are small data files stored on your device when you visit a website. They enable website functionality, help us analyse user behaviour, and allow us to tailor marketing content. Cookies can be:

  • First-party (set by us) or third-party (set by external services),

  • Session cookies (expire when you close your browser), or

  • Persistent cookies (stay on your device until manually deleted or expired).

2. Why We Use Cookies

We use cookies for the following purposes:

a. Strictly Necessary Cookies

These are required for the basic operation of our website, including:

  • Secure checkout

  • Cart management

  • Login sessions

Examples: Shopify’s core platform cookies, Retail Barcode Labels (order processing and inventory tracking).

These cookies do not require your consent.

b. Analytics and Performance Cookies

These help us understand website usage (e.g., page visits, clicks), enabling us to improve our site’s performance.

Examples: Shopify Analytics, Search & Discovery app.

We collect this data only with your explicit consent.

c. Functionality Cookies

These remember your preferences, such as language, currency, or items added to your cart across sessions.

Examples: GA: Product Addons+Gift Wrap (personalised product features).

d. Targeting/Marketing Cookies

These are used to deliver relevant ads and track engagement across platforms.

Examples:

  • Meta (Facebook & Instagram): for ad targeting and retargeting.

  • Instafeed: for embedding Instagram feeds.

  • Email app: for personalised email marketing.

These cookies are only placed with your consent.

3. Third-Party Cookies

Some cookies are placed by trusted third parties. These include platforms and apps we use to run our store and marketing:

Provider Purpose More Info
Shopify Hosting, checkout, analytics Shopify Cookie Policy
Meta (Facebook/IG) Ad tracking & retargeting Meta Cookies
Faire Wholesale channel tracking Faire Privacy
Instafeed Embedded Instagram content Instafeed Terms

4. Legal Basis for Use of Cookies

Under the UK GDPR, our legal basis for processing data collected via cookies is:

  • Consent – for all non-essential cookies.

  • Legitimate interests – for strictly necessary cookies to operate the website.

You will be presented with a clear cookie banner on your first visit, allowing you to accept, reject, or manage your cookie preferences.

5. How to Manage Cookies

You can manage your cookie preferences using our on-site cookie banner. You can also disable or delete cookies via your browser settings. However, please note that disabling some cookies may affect website functionality.

Instructions for common browsers:

  • Chrome: chrome://settings/cookies

  • Safari: Preferences > Privacy

  • Firefox: Preferences > Privacy & Security

  • Edge: Settings > Site permissions > Cookies and site data

For detailed instructions, visit: www.allaboutcookies.org

6. Updates to This Policy

We may update this policy to reflect changes in technology or legal requirements. Any changes will be posted on this page with the updated effective date.

7. Contact Us

If you have any questions about our use of cookies or your data rights, please contact:

Fable and Bear LTD
Email: Fableandbear@gmail.com