Our Story



Welcome to Fable & Bear. 

Our journey started as an idea to create environmentally conscious, effortlessly beautiful knitwear in a contemporary unisex style, with fun, modern characters that just make you smile. 

Whether you are buying a babywear piece for your own family, or as a gift, you will be pleased to know that there has been thoughtful attention to detail at every stage. Starting with the initial design, through to the hand embroidered finishes, on to how you will finally receive each piece in your hand. 

Our Fable & Bear founder, Nel, has over 15 years design experience in the childrenswear and knitwear industry. She has taken her design skills and knowledge to create considered, contemporary and luxury clothing, for you to enjoy. 

We are always looking at ways to continually improve our sustainability and for our clothing to have longevity. See the ways we are being environmentally conscious at Fable & Bear below.


Organic Cotton

Organic Cotton is used on every item in the Fable & Bear collection. In comparison to regular cotton, organic cotton uses no harmful pesticide chemicals and much less water in the manufacturing process. The cotton crop itself is handpicked, ensuring no damage and maintaining the purity of the fibres. This results in a much softer and more comfortable cotton product, that is durable and long lasting.


Natural White

Our ‘natural white’ colour is undyed organic cotton. Meaning it has not been bleached, leaving a beautifully light toned neutral colour.  



All of Fable & Bear is unisex and offers a season-less style, meaning that each piece can be worn at any time of the year. Each piece can be mix-matched with other items in our collection, or with clothing you already have. In addition, once you have grown out of a size, you can pass this item onto friends or siblings who can continue to wear and appreciate it. 


Recycled and Recyclable

All of our packaging from our delivery boxes, through to the parcel tape has been recycled and can be recycled.


Garment Care

As our pieces are knitted from 100% Organic Cotton, you can wash at a lower temperature of 30 degrees Celsius, which uses less energy than washing at a higher temperature. 


Ongoing Improvements

We understand that there are always new developments and better ways to be more eco-friendly and sustainable, and we are aware of that. We have an ongoing promise to ensure we will improve and adapt our way of working to ensure we are being as environmentally conscious as possible. 



We hope you love our Fable & Bear knitwear as much as we do. 

Big Bear Hugs, 

Fable & Bear.